Bridging Routes, Building Resilience
Date & Place
July 16-20, 2025
Tbilisi, Georgia
Time
09:00 - 17:00
Charting new pathways for global trade in a fractured world
As the third edition of United Business of the World unfolds, we move from dialogue to design. The 2025 theme, Bridging Routes, Building Resilience, addresses the urgent need to reimagine global trade routes and partnerships in a time of fragmentation. Amid wars, embargoes, and rising economic nationalism, businesses must take the lead in crafting alternative pathways that keep commerce flowing and cooperation alive.
About Us
From Strategy to Action
In a rapidly shifting geopolitical landscape, the role of business has expanded beyond profit — it now includes preserving connectivity, ensuring access, and upholding global interdependence. United Business of the World is more than a conference — it is a collaborative hub where strategy turns into action and partnerships are forged to withstand uncertainty.
Georgia: At the Crossroads of Trade and Ideas
Positioned between Europe and Asia, Georgia offers both symbolic and strategic value. It is a natural meeting point for those committed to breaking barriers and building resilient, adaptive trade networks. The 2025 edition leverages this setting to host critical conversations and drive pragmatic, cross-border solutions.
Focus
Global supply chains are under strain. Tariffs, sanctions, warzones, and regulatory fragmentation threaten the free movement of goods and ideas. In this edition, we focus on proactive approaches to these disruptions — from identifying untapped corridors and neutral logistics hubs, to understanding how digital infrastructures and blockchain can create virtual trade continuity.
Experts and executives will examine:
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How to build supply chain redundancy without sacrificing efficiency
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The role of cross-border joint ventures in creating politically neutral trade zones
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Scalable models for rerouting logistics through conflict-affected areas
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The rise of regional agreements as counterweights to global trade fragmentation
Our objective is to turn disruption into a catalyst for long-term commercial stability and cooperation.
Starred Conferences
Neutral Zones and Emerging Corridors
A deep dive into how businesses can navigate politically sensitive geographies by leveraging neutral countries, multimodal transport systems, and new trade alliances.
Tariffs, Trade Wars, and Adaptive Strategy
Explore how companies can survive and grow in a world of fluctuating tariffs and economic retaliation. Experts will share adaptive pricing, sourcing, and distribution tactics.
Exporting Through Instability
Best practices for maintaining export activity in countries affected by war, sanctions, or fragmented infrastructure. Learn from case studies in Africa, Central Asia, and the Middle East.
Social & Networking Events
Business Lounge
A curated networking space where delegates can engage in scheduled or spontaneous one-on-one meetings with representatives from emerging markets, logistics hubs, and innovation clusters.
Global Trade Gala
An elegant evening event bringing together all attendees in celebration of international cooperation. Featuring regional cuisines, live performances and brief remarks from keynote speakers who embody the spirit of resilient leadership in times of global uncertainty.
Cross-Border Conversation Circles
Small, moderated gatherings grouped by sector and region, designed to encourage real conversations on shared challenges. A mix of structured discussion and informal exchange.
Partners
Odyssey Benefit
Tetra Espana
